With Black Friday just around the corner, major merchants are actively preparing for promotions. As the birthplace of Black Friday, many businesses in the United States attach great importance to this consumer festival and are preparing to carry out promotional activities on Black Friday to stimulate consumers' shopping enthusiasm.
Marketing messages can convey an offer to potential U.S. customers with concise and clear text to entice them to come back and make a purchase. At the same time, marketing SMS can also help merchants connect with local customers in the United States, increasing brand awareness and customer loyalty. Therefore, in a big promotional moment like Black Friday, the role of US marketing text messages is even more prominent.
The role and benefits of marketing text messaging in the United States
U.S. marketing text messages play an important role in Black Friday sales and have the following benefits:
1. Reach the target audience directly: Marketing SMS messages can be sent directly to the mobile phones of potential customers in the United States, ensuring that the message can reach and get their attention instantly;
2. High open rate: Compared to other marketing channels, SMS has a higher open rate. Most U.S. users will view the text message within minutes of receiving it, which will greatly increase the chances of the promotional message being seen;
3. Highlight limited-time offers: With text messaging, you can highlight limited-time offers and discounts on Black Friday, creating a sense of urgency and prompting customers to take immediate action;
4. Personalization and customization: According to personalized information such as customer name or purchase history, enterprises can customize the content of SMS, provide promotional information related to customer interests, and increase purchase motivation;
5. Traceability and analytics: You can track metrics such as deliverables, opens, and click-through rates of your SMS messages to evaluate the effectiveness of your marketing campaigns and optimize and improve based on feedback.
As you can see, U.S. marketing SMS has the advantages of direct, efficient, personalized, and traceable in Black Friday promotions, which can help you attract more customers, increase sales, and achieve successful marketing results.
Let's take a look at some data to see why U.S. marketing text messages are so important.
1. According to research, the open rate of SMS marketing in the United States is as high as 98%, while the open rate of email is only about 20%.
2. According to reports, more than 90% of text messages are viewed within 3 minutes, while emails are usually viewed within 48 hours.
3. A study shows that more than 70% of consumers say they prefer to receive promotional messages via SMS rather than through other channels.
4. According to a survey, more than 60% of consumers said they would take immediate action after receiving a promotional text message, such as visiting a website or purchasing a product.
5. Research has also found that personalized SMS marketing can increase click-through rates and conversions. Personalized SMS campaigns have a click-through rate that is about 50% higher than non-personalized campaigns.
These studies and survey data illustrate the effectiveness of marketing text messages in engaging consumers, increasing engagement, and driving purchase behavior. By utilizing SMS as a marketing tool, you can better engage with Black Friday events and achieve better marketing results.